Superfad and FOX Sports’ design sourced over 100 geographic data sets and created a library of 400 textures to create 20 stadiums complete with trademark details for this modular promotional template built to accommodate weekly updates. Watch Fox Sports “The United States of Baseball” Agency / Fox Sports Design Eric Markgraf – EVP Marketing Robert [...]
Continue reading...Wednesday, February 25, 2009
Curious Pictures’ Ro Rao created an ambitious series of shorts for Nike Women’s “Be Transformed” campaign running in the Asia/Pacific region, masterminded by digital agency AKQA: Jump Rope Meteor Punching Bag Bike The series employs two distinct styles. For “Meteor,” “Punching Bag,” and “Bike,” Ro worked with Tampa-based Humoring The Fates to create anime mini-epics. [...]
Continue reading...Tuesday, January 6, 2009
Superfad and The Martin Agency have a tough act to follow with their work for the X Games promos. Here is the first peek at the new work combining live-action, 3D, illustration, and stop-motion. Client: ESPN/ Winter X Games, agency: The Martin Agency, production/editorial: Superfad, cel animation: Aarting, Inc, music: Black Iris. Watch X Games [...]
Continue reading...Sunday, December 21, 2008
FOX Sports Design and Important Looking Pirates collaborate to create a beautiful particle world for Sylvania HD TV. “This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games. Our lead designer, Guillermo Lecuona, was a big fan of Important Looking [...]
Continue reading...Monday, December 8, 2008
Pasadena painters Rob and Christian Clayton, otherwise known as the Clayton Brothers, add their own twisty vision of sub-urban decay to Fuel TV’s ongoing Signature Series of broadcast IDs. “A lot of our work addresses the feeling of bliss, and the moment when everything seems perfectly sound. The Signature Series is refreshing because art and [...]
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Wednesday, April 29, 2009
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