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Tag Archive | "psyop"

Psyop Pumps up the Evil for Michelin

Friday, November 13, 2009

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Psyop Pumps up the Evil for Michelin

Another fabulous CG epic from the kids down Rivington Street. Marie Hyon and Marco Spier oversaw the chaos and pneumatic heroics. Agency: TBWA\ChiatDay New York, Director: Psyop, Production: Psyop, Editor: Cass Vanini @ Psyop, Composer: Human, Sound Design/mix: Sound Lounge Watch Michelin “Evil Gas Pump”

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Psyop Milks a Fairy Tale or Two

Monday, May 11, 2009

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Psyop Milks a Fairy Tale or Two

Turns out the California Milk Processor Board has the cure for PMS and your bad hair day. Psyop CD Marco Spier: “When telling a story in less than 30 seconds, it is good to have a story and metaphors that are easy to get. Our stories follow the fairytale formula: a princess finds a savior [...]

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Circus Acts From Psyop For UPS

Wednesday, April 29, 2009

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Circus Acts From Psyop For UPS

Here’s the 2nd spot for The UPS Store by Psyop for Doner. Like “Gladiator” the Psyop CD in charge on this one was Eben Mears. Head over to Glossy for full credits and prod. info. Watch The UPS Store “Cicrus”

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Psyop’s Cardboard Corporate Warrior

Tuesday, April 7, 2009

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Psyop’s Cardboard Corporate Warrior

Psyop pushes CG corrugation to the extreme for UPS in this spot that broke last night. Agency: Doner, director: Eben Mears, Production: Psyop, live-action: Tool of North America,music/sound design: Elias Arts. Watch UPS “Gladiator”

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Psyop’s ” Dantes Inferno “

Tuesday, February 24, 2009

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Psyop’s ” Dantes Inferno “

It’s Psyop like you have never seen them before as they descend into Dante’s inferno for Electronic Arts. Psyop: “We aren’t known for doing animations on the darker side, in fact there was some question if we were even capable of this degree of violence when we first pitched on the job. We took this [...]

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Psyop’s Investment Advice

Monday, February 23, 2009

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Psyop’s Investment Advice

Ex-Psyop CD Mate Steinforth on the new Ink spot for T. Rowe Price: “The style of the Ink spot is hand drawn, it feels like a line is continuous, becoming the elements of the spot. Starting out with an exhaustive design process, we narrowed down the style to the perfect balance between illustration and photo-real [...]

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Psyop LA Takes Coke to the Superbowl

Friday, January 30, 2009

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Psyop LA Takes Coke to the Superbowl

The west coast Psyopists march out a fine cast of insects and run them through a complicated 4th and goal maneuver for Coke. Agency: W+K, Portland, director: Psyop, production: Psyop,  music/sound design: Stimmung Watch Coke Heist

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Synchronized Engineering From Psyop

Tuesday, November 25, 2008

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Synchronized Engineering From Psyop

The new Audi Q5 spot from agency HEIMAT was directed by PSYOP and produced by tempomedia / Stink. Over 100 actors were able to synchronize flipping cards in their hands to the music created by Q-department in New York. The live action was filmed in Berlin and then post was taken care of by Psyop’s [...]

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Excuse me, there’s something on your lip…

Tuesday, November 11, 2008

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Excuse me, there’s something on your lip…

New (leaked) Psyop/Stink spot for Baileys. More details when available. Agency: JWT London, directors: Marco Spier,  Marie Hyon Psyop NY. Watch Baileys “Lips”

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Psyop’s Range of Motion

Wednesday, October 15, 2008

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Psyop’s Range of Motion

With two titanium screws in my own knee I really feel for this new Smith & Nephew spot from Psyop directors Mate Steinforth and Eben Mears. Watch the new Smith & Nephew spot here, then check out the great behind the scenes video by Jae Ham of their mo-cap shoot.

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