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Tag Archive | "Advertising"

Juan Delcan Seeks the Truth

Wednesday, October 20, 2010

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Juan Delcan Seeks the Truth

Nola Pictures‘ director Juan Delcan says he was ”going for an illustrative style without hard line, based on expressionist paintings like those by Ernst Ludwig Kirchner” in this new :90 for Chilevision, promoting “the channel’s approach of respecting all people, without judgment and reporting clear unbiased truth.” Delcan: “Our previous collaboration with Chilevision created a wonderful trust [...]

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XBOX Fable III

Monday, October 18, 2010

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XBOX Fable III

Some nice frames and rendering in this new XBOX spot from Psyop and CD Laurent Ledru who says he was inspired by paintings of the old masters and wanted the colors to feel rich and the light to feel authentic, as though you are watching a painting come to life. Psyop worked with supplied game [...]

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Projection-mapping the Toyota Auris

Monday, October 18, 2010

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Projection-mapping the Toyota Auris

Superglue, the digital film division of London agency Glue Isobar dials up a full range of CG techniques and projection tricks to create this multi-media installation built around the Toyota Auris hybrid in the Shoreditch area of London. Agency: Glue Isobar, production/post: Superglue, director: Mark Jenkinson, animation director: Simon Cam, music/sound Design: Resonate Music, projection [...]

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Shy The Sun “Believe in Magic”

Monday, October 18, 2010

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Shy The Sun “Believe in Magic”

Shy the Sun bring their more-is-more design sense to two ambitious 60” stereoscopic branding spots for South African TV channel MNET for Ogilvy Johannesburg. Shy the Sun director Jannes Hendrikz: “For a while we’ve been wanting to get away from our computers and do some hands-on work.  This project offered opportunity to try some new techniques [...]

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Shilo Smacks Down the WWE on Syfy

Monday, October 18, 2010

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Shilo Smacks Down the WWE on Syfy

You know a storyteller is on top of their game if they get your blood going about a subject you couldn’t care less about. Case in point: Shilo moving my interest level in wrestling from “non-existent” to “I’d watch that” with a cool new campaign for the WWE’s SmackDown series on SyFy. Client: Syfy, production: Shilo, director: [...]

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Psyop & MassMarket: Legend of Juke

Monday, October 18, 2010

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Psyop & MassMarket: Legend of Juke

CD Laurent Ledru leads the Psyop and MassMarket crew into a grandly tongue-in-cheek CG urban legend  for the launch of the Nissan Juke. Agency: TBWA Toronto, director: Psyop, VFX: MassMarket Watch Nissan Juke “The Dread”

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MPC for Virgin Atlantic

Tuesday, October 5, 2010

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MPC for Virgin Atlantic

MPC continues it’s current hot streak by nabbing a piece of the $9 million spent on this new 90-second Virgin Atlantic cinema spot directed by Tractor thru Partizan for RKCR/Y&R. Music by Muse. Watch “Virgin Atlantic: Your Airline’s Got It”

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“Firefall” trailer from Red 5 Studios

Tuesday, October 5, 2010

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“Firefall” trailer from Red 5 Studios

California online game developers Red 5 Studios unleash the cinematic for their team-based action shooter called Firefall and prove they belong at the very top of the game graphics food chain. Watch “Firefall”

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Diesel “Sneaker of the Future”

Tuesday, October 5, 2010

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Diesel “Sneaker of the Future”

Here’s your dose of hilarity to get you through this rainy Monday. The 3D-animated clip arrived courtesy of director Sebastián Caporelli who worked with the team at Wolf VFX in Buenos Aires. Agency: SANTO. Watch Diesel “Sneaker of the Future”

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Candeland and Passion for Coke

Wednesday, September 22, 2010

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Candeland and Passion for Coke

Passion Pictures director Pete Candeland adds another seriously frenetic chapter to the Coke legacy of densely populated fantasy-themed Coke family spots – this one for Ogilvy & Mather Buenos Aires. Watch Coke Zero “Invasion”

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