Passion Pictures NYC studio has been buzzing along under the radar for a couple years but that all changes today with the release of this full-CG spot for Jack Daniel’s first entry into the flavored booze wars called “Tennessee Honey.”
Director Pete Candeland: “This was a fantastic project to kick-start our New York studio. The concept of a ‘Cool King Bee’ with strong character animation and a heavy art direction really drew me to the project.”
Watch Jack Daniel’s “Tennessee Honey.”
Agency: Arnold Worldwide, Production: Passion NYC, Director: Pete Candeland, Music: “I’m a King Bee” Stone Foxes
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