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Bursting with CG characters is this new spot for Target from Motion Theory and director Chris Riehl.

“Partnering with Target and having the opportunity to create an entirely new animated world with original characters and storyline content was an exciting and fulfilling process for the whole team from the very start,” says Riehl, adding “the team and I explored every possible detail you see from the memorable cast of characters to the host of strangely specific heavy machinery and vehicles which we hope comes through when watching the spot.”

Watch Target “A Better Bullseye”