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In the wake of the Superbowl hoopla we can forget the power of a simple two-word pitch – especially when the execution is flawless. Case in point: “Doggie Dentures,” directed by the legendary Rocky Morton for TBWA\CHIAT\DAY LA with smiles by The Mill.

Agency: TBWA\Chiat|Day Los Angeles, production: MJZ, director: Rocky Morton, VFX: The Mill, music: Adam Goldman & Julian Wass. Editorial Company: The Whitehouse. Editor: Dan Oberle

Watch Pedigree “Doggie Dentures”