BAFTA winning director Marc Craste along with co-designer Jon Klassen have re-worked the origin of the Winter Olympics into this stylized tale of an Inuit hero. The :40 second trailer for the BBC coverage of the 16 day event was commissioned by BBC and Red Bee Media, with the agency RKCR/Y&R. All production completed at Studio AKA.
Watch BBC Sport 2010 Winter Olympics Inuit Animation
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