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MTV Rolls Out A New Universal Look

Mon, Jul 6, 2009

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MTV Rolls Out A New Universal Look

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As part of mammoth ongoing refresh to all things MTV, this July MTV Networks International is starting to roll out a cohesive single look and feel across all of its 64 channels (watched by 524 million viewers). The brand refresh is a collaboration between MTV’s international creative directors, its World Design Studio based in Milan, and Universal Everything (additional credits below).

Watch the first six of the new international MTV idents here.

“Choc Gold” by Tronic
“Mr Furry” by Realise
“Oil” by Maxim Zhestkov
“Candy” by Zeitguised
“Wind Kiss” by Universal Everything
“Mad Drummer” by Universal Everything

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