Turns out the California Milk Processor Board has the cure for PMS and your bad hair day. Psyop CD Marco Spier: “When telling a story in less than 30 seconds, it is good to have a story and metaphors that are easy to get. Our stories follow the fairytale formula: a princess finds a savior to love and has a happily ever after ending. Thank god for the brave prince because he is able to break the monthly curse and tame unruly hair by bringing her the Holy Grail that is the “product” (ahh, advertising).” Agency: Grupo Gallegos, director: Psyop, Psyop CDs: Marie Hyon, Marco Spier.
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