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Giant outdoor fun installed outside the Nokia Theater in L.A. The clip also includes a behind the scenes look at shooting the 15×50-foot Coca-Cola logo sculpture and more than 40 athletes. Jens Gehlhaar, CD at Brand New School. “Outside the theater, there are large columns holding 14 huge, vertical screens, as well as one wide format screen over the entrance and another LED billboard on a neighboring building.  The specific instructions from Coke gave us a lot of leeway: they wanted things very specific to the L.A. lifestyle, multicultural in look and feel. They wanted the focus to be on the active people involved.” Music: Machinehead
Watch Coca Cola Digital Video Installation clip