DUMBO-based Santa Maria’s inventive and charming visuals placed against the pitch-perfect VO from Helena Bonham-Carter had me reaching for my checkbook with a lump in my throat. The PSA for Ronald McDonald House Charities mixes hand drawn and 3D animation, matte paintings, photo-collage, claymation, life-size props, miniature scale-models and hand-crafted sock puppets. Agency: Leo Burnett.
Watch Ronald McDonald House “Better Together”
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