Nexus directors Smith & Foulkes (just back from the Oscars) continue their tradition of smart, grandly-scaled and smile-inducing productions with a series of isometric 3d/2d clips for Comcast.
Smith and Foulkes: “With the music as our starting point we thought it would be fun to create a world where the whole community lives to the rhythm. We decided there would no cuts and the environment would be totally isometric. It was fun for us because we got to shoot the cast performing. We even make a cameo if you look close enough. Using an arresting illustration style our 3d team built Comcast Town to comp the live action into. We liked the idea that whilst the real cast get on with their ordinary daily business there is a plethora of incidental strange animated characters that not only reinforce the song lyrics but have a lot of fun doing so.” Agency: Goodby, Silverstein and Partners, director: Smith & Foulkes, post/animation: Nexus Productions, live action: Bright Pictures.
Wed, Mar 4, 2009
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