Another Title

Curious Pictures’ Ro Rao created an ambitious series of shorts for Nike Women’s “Be Transformed” campaign running in the Asia/Pacific region, masterminded by digital agency AKQA:

• Jump Rope
• Meteor
• Punching Bag
• Bike

The series employs two distinct styles. For “Meteor,” “Punching Bag,” and “Bike,” Ro worked with Tampa-based Humoring The Fates to create anime mini-epics. To create the 3D neo-psychedlia of “Jump Rope,” Ro teamed up with Zoink Animation in Sweden.

Credits

Director: Rohitash Rao

Production company: Curious Pictures
Art Director: Rohitash Rao
Animation: Zoink Animation, Goteborg, Sweden
Lead Animator: Klaus Lyngeled
Live action producer: Shannon Lords
Post production supervisor: Paul Schneider
Executive Producer: Mary Knox
Head of Production: John Cline

Agency credits include:
Creative Director: Neil Robinson,
Associate Creative: Director: Steve Clements
Senior Copywriter: Bob Hall
Copywriter: Ellen Karas, Stephanie Kodeck
Art Directors: Ian Aldous, Jimmy Soat
Executive Producer: Mazen Haddad, Nancy Cardillo