Hush creates this animation that will play as an initial start-up animation for Sony Ericcson’s 30th anniversary Walkman phone. Go buy one!
For the launch of Sony Ericsson’s latest walkman phone, HUSH was asked to concept and produce a slew of irreverent, music and dance driven animation and design content. In this piece, HUSH pursued a different take on the b-boy dance battle using simplified, iconic characters – crews composed of circles and triangles. The piece is a mix of retro music video cliches, 1980′s dance sub-culture, and the in-your-face attitudes associated with the genre. In the end, however, the battle becomes less antagonistic and more Busby Berkeley – the crews fall in sync, performing choreographed moves that transform them into pure dance “energy.”