Aardman director Steve Harding-Hill mixed 3D and 2D animation with a great sense of comedic timing to nudge Britons off the couch and into the great outdoors.
Working with agency M&C Saatchi for UK’s Department of Health, “Change4Life” tells the story of makind’s epic journey to obesity with tongue lodged firmly in cheek, using laughter instead of lectures to educate and motivate viewers.
The hybrid animation style is as playful as the palette, and Harding-Hill did a great job casting the faceless stars of the spot as lovable little creations.
Like many “stop-motion” spots of late, “Change4Life” used CG to create the illusion of good ol’ analogue clay.
Credits
Aardman
Steve Harding Hill – Director
Jason Fletcher – Bartholomew – Producer
Louise Johnson – Production Assistant
M&C Saatchi
James Lowther – Creative
Bill Gallagher – Creative
Tom firth – Account Director
Imogen Landy -Account manager
Alison Cummings – COI Producer
Department of Health
Sheila Mitchell – Programme Marketing Director
Zoe Richardson – Campaign Manager
By Motionographer
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