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Motion Theory director Mathew Cullen trucked 50 tons of soil into the studio and spread it out in front of a 200-ft blue screen to set the stage for this grandly ambitious spot which draws inspiration from the Sourcer’s Apprentice section of Disney’s Fantasia. Schedule: five weeks. Agency: Beattie, McGuinness & Bungay, production: Motion Theory, Rokkit, director: Mathew Cullen, VFX: Motion Theory, editor: Mark Hoffman @ String, music: Adrian Sutton @ Blaze Music.
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